Selling Skills: Customer Ka Bharosa Kaise Jeetein? 7 Steps

Bahut log sochte hain ki selling ka matlab hai tez bolna ya customer ko kisi bhi tarah manaana. Asal me achhi selling ka matlab hai customer ka bharosa jeetna — jab customer aap par bharosa karta hai, to woh khud khareedta hai, aur baar-baar khareedta hai.

Yahan safal selling ke 7 steps hain jo dukaan, door-to-door, phone ya WhatsApp — har tarah ki selling me kaam aate hain.

Step 1: Taiyari (Preparation)

Customer se milne se pehle apna product poori tarah samjhiye — kya hai, kaise kaam karta hai, kiske liye hai aur kiske liye nahi. Jo khud nahi samjhta, woh samjha bhi nahi sakta.

Step 2: Pehli mulaqat (Approach)

Pehle 30 second sabse zaroori hain. Muskura kar, naam lekar, izzat se baat shuru kijiye. Seedhe product par mat koodiye — pehle rishta, phir baat.

Step 3: Zaroorat samjhiye (Need finding)

Sawal poochhiye aur dhyan se suniye:
- "Abhi aap kya istemal karte hain?"
- "Usme kya dikkat aati hai?"
- "Aapke liye sabse zaroori kya hai — daam, quality ya suvidha?"

Achha salesperson 70% sunta hai aur 30% bolta hai.

Step 4: Samadhan dikhaiye (Presentation)

Ab product ko customer ki zaroorat se jodiye. Features nahi, faayde bataiye: "Isse aapka samay bachega", "Yeh zyada din chalega". Ho sake to demo dijiye — dekha hua yaad rehta hai.

Step 5: Sawal aur shanka (Objection handling)

"Mehenga hai", "Sochna padega", "Pehle bhi try kiya tha" — yeh aam baatein hain. Bura mat maaniye:
1. Poori baat suniye.
2. Shanka ko maaniye: "Aapki baat sahi hai, daam zaroori hai."
3. Saaf jawab dijiye — tulna, faayda ya guarantee/return ki sahi jaankari.
4. Jhooth ya bada vaada kabhi nahi.

Step 6: Faisla (Closing)

Jab customer ke sawal khatam ho jaayein, to aaram se poochhiye: "Aapke liye kaun sa theek rahega — chhota pack ya bada?" Dabaav mat daaliye. "Na" bhi izzat se sweekar kijiye — aaj ki "na" kal ki "haan" ban sakti hai.

Step 7: Baad me bhi saath (Follow-up)

Bikri ke baad 2–3 din me poochhiye: "Product kaisa laga?" Yahi step customer ko wapas laata hai aur woh doosron ko bhi aapke paas bhejta hai.

Bharosa todne wali 5 galtiyan

- Product ke baare me jhooth ya badha-chadha kar bolna.
- Customer ki baat beech me kaatna.
- Doosre ki burai karke apna product bechna.
- Bikri ke baad phone na uthana.
- Har baat me sirf daam ki baat karna.

Abhyas hi asli seekh hai

Roz 2–3 logon se in steps ke saath baat kijiye aur shaam ko likhiye — kya achha gaya, kya behtar ho sakta tha. Aise abhyas se dheere-dheere aapki selling behtar hoti jaayegi.

Aur seekhiye

Dukaan chalate hain to retail business ke core concepts ke liye Retail Empire course dekhiye. Logon se baat karne aur apni baat asar se rakhne par Voices of Influence book bhi madad karegi. Digital tareeke se bechna seekhne ke liye Digital Entrepreneur Rank-1 Training se shuru kijiye.

Sawal ho to WhatsApp par likhiye.